Having targeted keyword within your domain url is naturally better in terms of ranking your website for that particular keyword. However, how often do you find commercial websites with targeted keyword in their domain name? For eg. Owner A provides massage services in Singapore and his brand name is Renewal. For branding purposes, he will have to register his domain as www.renewal.com and not www.singapore-massage.com Having said the above, allow me to elaborate more on internal pages' url naming convention which is an important factor in SEO. Does www.renewal.com/our-services.html tells you anything about Massage Services? Definitely not!

However www.renewal.com/singapore-massage-services/ does tell a visitor that this url is about massage services in Singapore by Renewal.

With that in mind, lets move on to how naming convention can help a search engine robot better understand your website. Lets take a look at a few SEO Friendly URLs :

www.renewal.com/singapore-massage-services/
www.renewal.com/singapore-foot-massage/
www.renewal.com/singapore-body-massage/

With the above SEO friendly urls, the robot can easily understand that Renewal website is about Massage services in Singapore and they provide foot massage and body massage services. With a combination of other SEO techniques, renewal.com can be easily ranked higher for keywords such as "Singapore Massage", "Body Massage", etc...

In conclusion, SEO friendly url is important because:
It can tell a human visitor the type of content in the page.
It helps in your site ranking for the targeted keywords.

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