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The Art of Link Building

Posted on : 08-08-2008 at 0123 hrs
Author : Rif Chia

Quality Link Building  

Understanding the importance of how anchor text in a link can influence the optimization of a targeted keywords term and make use of this method to outrank your competitors for the selected keyword.

I agreed that there are many factors involved in getting your website to the top of SERPs, but for now i will only cover one important factor that makes significant differences in ranking for a search term.

Link building game has changed over the years to the extent that now quality wins quantity and it is not enough to get thousands of incoming links pointing to your site.

Is the inbound link resided on a website which is related to yours? Spiders are getting more and more intelligent in Today's search engines world and they crawl with abilities that can tell the relation between two linking sites. Eg. If my niche is cakes production, i will need an inbound link from a cakes-related website.

Anchor Text
Once you have shortlisted the keywords to optimize for, you will have to start building links with the selected keywords as anchor text. Anchor text and title attribute in the links tell the spiders what kind of a content they will be expecting from the website.

Links Within Content Of Your Articles
Write related articles, place your links within the content and submit these articles to online articles directories. This is considered quality one way link because the link resides within a content that is highly related to your website.

Submit To Web Directories
Needless to say, this is normally the first link building strategy used by most webmasters. As mentioned, use your targeted keywords as your anchor text and choose web directories carefully. I have seen some rogue directories that places hundreds of links on a single page which looks more like a link farm.

Ok this method needs commitment and time. Do it good and it will help in building your online reputation too. Find blogs that have the DoFollow ability which means links are followed and counted as a relevant backlink. Read the posts and write a good and valuable comment with a link back to your site.

Forum Signatures
Participate in forums which normally have signatures where you can place up to 3 links. Be active. Communicate, educate and learn from these forums by writing valuable threads and posts.

Social Media
There are many ways to get links from social media. One such technique is to establish profiles on various social media, and link from your profile on those sites, back to your web site. However, the key is to know which social media sites permit links, and which permit DoFollow links. View our list of DoFollow Social Media Sites

Paid Links? no No NO
You heard me? Paid links are considered as dangerous moves that will get your site penalized by Google. With Google's recent action against paid links, my advice is do not try it unless you are really desperate to lose your ranking. I have bought paid links in the past and got penalized during the recent update. Got back into the game and have since stopped buying paid links. Learn from my experiences, it is just a matter of time before Google finds YOU.

Now that you have read my Art Of Link Building Game, are you ready to play the game?

Tags: SEO, Link Building

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