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Internet Marketing Category

Why A Good SEO Campaign Can Be Costly?

Posted on : 12-12-2008 at 0311 hrs
Author : Rif Chia

It is a common knowledge that SEO isn't rocket science and it can be learnt for free via many online portals such as blogs and professional sites dedicated towards Search Engine Optimization. Since SEO isn't rocket science, many people are surprised by how much it could cost in engaging a GOOD SEO company or consultant.

Recently, i met a friend of mine whom previously worked as a senior programmer at a reputable ecommerce solution company. He shared with me an unforgetable experience which i believed can be used to relate to this particular topic.

  Dedicated SEO

Tags: SEO, Internet Marketing

Marketing Tactics In A Plunging Economy

Posted on : 02-10-2008 at 0223 hrs
Author : Rif Chia

Plunging Economy   

With the economy taking a downturn, how should business re-evaluate their marketing strategies? Faced with an uncertain economy, companies worldwide should start focusing on internet marketing or online branding campaigns that yield short as well as long term Return On Investment (ROI) results.

Tags: SEO, Internet Marketing

Relationship Between Offline and Online Marketing

Posted on : 01-09-2008 at 2056 hrs
Author : Rif Chia

Offline Marketing vs Online Marketing   

The development of search engines is now becoming one of the best medium used in reaching out to the targeted audiences worldwide which led us into analyzing the relationship between offline and online marketing.

As effective as it may be, Organic SEO and PPC is simply the creation of simple marketing concepts, derived from the idea of offline marketing.

With that in mind, by understanding the similarities between Offline Marketing and Online Marketing, there may be new things or ideas that we can actually learn from SEO.

Tags: Internet Marketing, SEO

Adopting the Pareto Principle in Business Marketing

Posted on : 09-08-2008 at 0228 hrs
Author : Rif Chia

20/80 Rule

The Pareto principle (also known as the law of the vital few and the principle of factor sparsity) states that, for many events, 80% of the effects come from 20% of the causes.

Eg. Often or not, most people is only wearing 20% of his/her clothes in his/her wardrobe which means 80% of the clothes are wasting the spaces in the wardrobe.

Applying this principle to the internet world, we can actually determine and eliminate redundant costs that are lowering your overall profits.

Tags: Internet Marketing, SEO, Business

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