Recently, i went across an article written by Skip Chilcott, Sr.
Product Manager of Microsoft where he publicly recommended webmasters
to engage in link exchange schemes which are regarded as semi black hat
SEO techniques by the search engines.
His theory towards this piece of shady advice? "They help to boost
our rankings in search engines." and "search engines look at the number
of links to your site from other sites when listing sites in search
The above statement is extracted directly from the article which
appears to be rather shallow. Do you know that there are more than 200
factors in determining rankings? Unless Mr Skip Chilcott is trying to
tell our community that MSN Live Search still works around the old
model of link building or maybe this explains why MSN Live Search has
not been successful over the years.