Listen as Jeremiah Andrick, Program Manager for Live Search Webmaster Center 1.5 tells us about the new tools available for search marketing professionals who want to obtain better results from MSN Live Search.

Approximately 2 years ago, Google started integrating malware warnings into their search results to warn searchers about risky sites before they visit them. Being 2 years behind Google (the leader in search technologies), Microsoft has finally decided to identify malicious sites in their search results by showing clear warnings beside each suspicious site listing. Well, it is never too late to follow the footsteps of industry leaders.

Recently, i went across an article written by Skip Chilcott, Sr. Product Manager of Microsoft where he publicly recommended webmasters to engage in link exchange schemes which are regarded as semi black hat SEO techniques by the search engines.

His theory towards this piece of shady advice? "They help to boost our rankings in search engines." and "search engines look at the number of links to your site from other sites when listing sites in search results."

The above statement is extracted directly from the article which appears to be rather shallow. Do you know that there are more than 200 factors in determining rankings? Unless Mr Skip Chilcott is trying to tell our community that MSN Live Search still works around the old model of link building or maybe this explains why MSN Live Search has not been successful over the years.