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Web Analytics Category

How To Survive Economic Downturn With Web Analytics

Posted on : 02-12-2008 at 1929 hrs
Author : Rif Chia

Search & Internet Marketing Campaigns In An Economic Downturn
It is very common for a business to run multiple search & internet marketing campaigns for a similar marketing objective, therefore it is important to understand the overall performances of a website and its campaigns, including the conversion rate, click through rate, bounce rate, traffic volume, traffic sources, etc.

To achieve an in-depth understanding of the various performance metrics, a Web Analytics tool with comprehensive features should be put in place. This allows a business to determine its website's performances, identify successful campaigns and compare & adjust different campaigns to meet its common marketing objective.

The importance of web analytics will continue to increase, especially in the year of 2009 where new concepts such as Universal Search, Intent-Based Search and Behaviour-Based Search start kicking in.

  Web Analytics

Tags: SEO, Google, Web Analytics

Yahoo Launches Web Analytics (Beta)

Posted on : 10-10-2008 at 0044 hrs
Author : Rif Chia

Yahoo Web Analytics   

Yahoo has announced the plan to roll out Yahoo Web Analytics (Beta) service in phases for the remainder of 2008 and into next year.

According to Jitendra Kavathekar, Yahoo’s Web Analytics VP, Yahoo Web Analytics (Beta) has been made available to Yahoo! Small Business, whose 13,000 hosted e-commerce customers can now set up easily with a click of button.

Tags: Yahoo, Web Analytics

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